What's in a name?

BAYA. Besides being derived from the Managing Director’s last name (Bayart) it is also the name of a bird (see picture below). BAYA’s philosophy is illustrated in an eastern myth about this yellow-crested bird.

The baya is like a wild sparrow but yellow. It is extremely intelligent, obedient and docile. It will take small coins from the hand and bring them to its master, and will come to a call from a long distance. Its nests are so ingeniously constructed as to defy the rivalry of clever artificers. —Āīn (trans. Jarrett), iii. 122. (ca. 1590) quoted in the Hobson Jobson.

According to the eastern legend, the baya bird was the companion of street artists. After the performance the bird would fly to the audience to pick small coins from their hands and bring them back to the artist.

In this sector the street is replaced by the silver screen. BAYA however, still wishes to raise money to make the works of artists and other film talent possible.

In addition, BAYA wishes to make ingeniously constructed films, both in configuration (co-production) and in content (creativity), so that films can defy the competition. And yes… a ‘long distance call’ can be inevitable.

The males are promiscuous and try to attract females by building several nests halfway. The male performs displays and songs on these half-built nests to attract a mate. A male finishes the nest to its completion only after finding a mate. A female bird first inspects the male's handwork of a nest before signaling her approval to him. Once a female chooses to mate with him, he might finish the nest. But often, the female completes the nest.

In this quote every main producer will recognise himself when, with a finished script in hand, he is on the look-out for a co-producer. BAYA is specialised in tax shelter financing. This legislation makes it possible to finance up to 50% of the total budget. This is the case when BAYA is the main producer. In most cases however, BAYA contributes less than 50%.

Baya is a dull looking bird, but at breeding time the males put on a brighter costume and start to build their amazing nests.

It is no secret that producing films can be tough, tedious work. During shooting, everybody puts in their all to create this amazing audiovisual product. And afterwards every one puts on their best suit to watch the finished film.

Baya nest in colonies of up to 20-30 to breed. Flocks fly in close formations, often performing complicated manouvres.

A film is the work of a lot of people. A work that can only be realised by performing complicated manoeuvres simultaneously.

A widespread local myth is that the Baya uses fireflies stuck to the nest walls with mud to light up the interior of the nest at night.

It is BAYA’s noble wish to brighten every house with its audiovisual projects.